| About:- The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Revised and Updated 5 |
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| Author(s):- |
C. K. Prahalad |
| Publisher:- |
Pearson Education |
| ISBN 13:- |
9788131730805 |
| Publication Date:- |
2009 |
| Format:- |
Hardcover |
| No. of Pages:- |
432 |
| Seller's Rating:- |
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| Language:- |
English |
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| Delivery Time/Lead Time:- |
Ships in 3-5 Days |
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| Description:- |
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
Table of Contents
Part I: Private Sector and Poverty: Progress During 2004-2009 Part II: The Original Text of the Book
1. The Market at the Bottom of the Pyramid
2. Products and Services for the BOP
3. BOP: A Global Opportunity
4. The Ecosystem for Wealth Creation
5. Reducing Corruption: Transaction Governance Capacity
6. Development as Social Transformation
Part III: CEO Reactions to the Concept and the Book
Part IV: Case Studies and CEO Comments
Salilent Features
New case studies, strategies, and tactics from the legendary author who launched the revolution in business “at the bottom of the pyramid.”Presents up-to-the-minute answers to executives’ crucial questions: Is there a market? Is there profit? Is there innovation? Is this a global opportunity?Contains new interviews with several CEOs who are succeeding in emerging markets. |
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| About C. K. Prahalad:- |
C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the Michigan Business School. He is coauthor of the landmark bestseller Competing for the Future and widely regarded as one of the foremost strategy thinkers in the world. His research has consistently focused on ‘next’ practice. |
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| About Pearson Education:- |
Educating 100 million people worldwide, Pearson Education is the leader in integrated education publishing. Spread across a wide spectrum of subjects, including business, technology, sciences, law and the humanities, our books and resources help students learn, teachers teach, and professionals evolve throughout their careers. Our books and learning tools help people around the world to expand their knowledge, develop their skills and realize their potential. Pearson Education provides quality content, assessment tools, and educational services in all available media, spanning the learning curve from birth, through university, and beyond.
We specialize in the publication of academic and reference books in the fields of computer science, engineering, business and management, professional and trade, higher education and competitive examination preparation books. We are also India’s foremost publisher in school publishing (K-12), with book lists in English language teaching (ELT), the humanities, the sciences and mathematics, from primary to senior secondary classes.
With elaborate editorial facilities in Delhi, Chennai and Chandigarh, Pearson Education India covers the entire subcontinent. We have specific divisions catering to all levels and fields of education. We create indigenous publishing programmes to meet local market needs, and undertake customized publishing for schools, universities and other institutions. We work closely with our authors and customers through strong editorial development processes and innovations in sales and marketing. |
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